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Social Web
Consumer behaviour
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Südkorea
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5,192
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5,054
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4,969
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4,893
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4,774
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4,591
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4,582
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4,334
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4,293
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4,092
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3,850
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Journal of business research : JBR
222
Journal of retailing and consumer services
199
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
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Technological forecasting & social change : an international journal
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49
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
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Journal of internet commerce
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International journal of electronic marketing and retailing : IJEMR
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Psychology & marketing
43
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40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
38
International journal of hospitality management
37
Journal of management information systems : JMIS
37
International journal of technology marketing : IJTMkt
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Electronic commerce research
35
Tourism management : research, policies, practice
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Marketing intelligence & planning
34
Cogent business & management
33
Journal of marketing
33
Journal of marketing management : MM
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Journal of travel and tourism marketing
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Information systems research : ISR
32
International journal of business information systems : IJBIS
31
International journal of electronic commerce : IJEC
30
Asia Pacific journal of marketing and logistics
28
Journal of fashion marketing and management
28
Young consumers : insight and ideas for responsible marketers
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
5,192
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1
Analyzing country images through networks : case of South Korea
Sevin, Efe
;
Ayhan, Kadir
;
Ingenhoff, Diana
- In:
Asian international studies review
21
(
2020
)
2
,
pp. 95-119
Persistent link: https://www.econbiz.de/10012621419
Saved in:
2
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
3
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
4
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
Saved in:
5
Consumer characteristics and the use of social networking sites : a comparison between Korea and the US
Park, Cheol
;
Jun, Jongkun
;
Lee, Thaemin
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 414-437
Persistent link: https://www.econbiz.de/10011342714
Saved in:
6
How foreign social media influencers help shape destination country's tourism image : the case of South Korea's tourism image in France : research note
Lorgeoux, Camille
;
Divakaran, Pradeep Kumar Ponnamma
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
2
,
pp. 337-347
Persistent link: https://www.econbiz.de/10014423460
Saved in:
7
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
8
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
9
Communities of consumption and Made in Italy
Di Maria, Eleonora
;
Finotto, Vladi
- In:
Online communities and open innovation : governance and …
,
(pp. 65-83)
.
2011
Persistent link: https://www.econbiz.de/10008860123
Saved in:
10
Communities of consumption and made in Italy
Di Maria, Eleonora
;
Finotto, Vladi
- In:
Industry and innovation
15
(
2008
)
2
,
pp. 179-197
Persistent link: https://www.econbiz.de/10003721222
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