Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...

Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...

This paper exploits the exogenous variation in wind directions to identify the causal effect of transboundary wildfire smoke on the real-time sentiment of Twitter users in Southeast Asia. We find that a one-standard-deviation increase in the difference between upwind and downwind fires reduces...

""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--