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Die Nutzung des Web 2.0 in Deutschland : Verbreitung, Determinanten und Auswirkungen

Schenk, Michael (ed.); Jers, Cornelia (ed.); … - 2013 - 1. Aufl.

Wer nutzt wie das Web 2.0 mit welchen Folgen für Individuum und Gesellschaft? Warum konsumieren manche Nutzer nur die Inhalte, während andere kommentieren, bewerten oder sogar Inhalte produzieren? Diese Fragen beleuchtet der vorliegende Band anhand verschiedener theoretischer Ansätze und...

Persistent link: https://www.econbiz.de/10009746652

Online program engagement and audience size during television ads

Fossen, Beth L.; Bleier, Alexander - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 743-761

Persistent link: https://www.econbiz.de/10012587469

Television Competes for a Digital Audience

Bradley, Stephen P.; Bartlett, Nancy - 2012

In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are...

Persistent link: https://www.econbiz.de/10014173658

Social networks at work

Brass, Daniel J. (ed.); Borgatti, Stephen P. (ed.) - 2020

Persistent link: https://www.econbiz.de/10013182334

Personal Branding on Social Media : Predictors of Self-Presentation and Relationship Management of German Academics

Kapidzic, Sanja - 2018 - 1st ed.

Cover -- 1 Introduction -- 1.1 The Broader Societal Context -- 1.2 The Contemporary Professional Context -- 1.3 Personal Branding in Contemporary Careers -- 1.4 The Present Study -- 2 Conceptualization of Personal Branding -- 2.1 Personal Branding in Self-Management Literature -- 2.1.1 Personal...