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~subject:"Social Web"
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ECONIS (ZBW)
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The informational value of social tagging networks
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
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3
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
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4
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
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5
Co-creating brand value through social commerce
Wang, Yichuan
;
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 17-34)
.
2015
Persistent link: https://www.econbiz.de/10011294623
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Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
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7
Developing an effective digital presence
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 138-160)
.
2017
Persistent link: https://www.econbiz.de/10011582700
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8
Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander
;
Hausmann, Verena
;
Williams, Susan P.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 279-300)
.
2017
Persistent link: https://www.econbiz.de/10011582721
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Einzigartigkeit von Konsumenten und Marken: eine Symbiose der Eigenschaften
Franck, Anja
-
2017
Persistent link: https://www.econbiz.de/10011987948
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
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