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When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; … - In: International journal of market research 61 (2019) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
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Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.; Messer, Uwe; Schee, Brian A. Vander; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 112-130
Persistent link: https://www.econbiz.de/10011706690
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Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie
Rauschnabel, Philipp A.; Praxmarer-Carus, Sandra; … - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 271-294). 2012
Persistent link: https://www.econbiz.de/10009747608
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How to measure employer brands? : the development of a comprehensive measurement scale
Hillebrandt, Isabelle; Ivens, Björn Sven - 2013
Persistent link: https://www.econbiz.de/10009791553
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Einsatzmöglichkeiten von Facebook Fanpages für Unternehmen
Rauschnabel, Philipp A.; Ivens, Björn Sven; … - In: Social Media und Brand Community Marketing : …, (pp. 139-165). 2013
Persistent link: https://www.econbiz.de/10009700358
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Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle; Ivens, Björn Sven; Molloy, Janice; … - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
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WEB 2.0 : Hype oder Substanz?
Diller, Hermann (ed.) - 2008
Persistent link: https://www.econbiz.de/10003722649