How to measure employer brands? : the development of a comprehensive measurement scale
Isabelle Hillebrandt; Björn Sven Ivens
| Year of publication: |
2013
|
|---|---|
| Authors: | Hillebrandt, Isabelle ; Ivens, Björn Sven |
| Published in: |
Marketing theory and applications ; 2012=Vol. 23. - Red Hook, NY : Curran Associates, ISBN 1-62276-649-0. - 2013, p. 52-61
|
| Subject: | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Performance-Messung | Performance measurement | Social Web | Social web | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009791553