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User-centric innovations in new product development - systematic identification of lead user harnessing interactive and collaborative online-tools
Bilgram, Volker; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of innovation management 12 (2008) 3, pp. 419-458
Persistent link: https://www.econbiz.de/10003773695
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Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Ernst, Markus; Brem, Alexander; Voigt, Kai-Ingo - In: Social media in strategic management, (pp. 169-195). 2013
Persistent link: https://www.econbiz.de/10010226689
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User-Centric Innovations in New Product Development - Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online Tools
Bilgram, Volker - 2014
Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations. Hence, in recent times,...
Persistent link: https://www.econbiz.de/10013070721
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Antecedents of Brand Post Popularity in Facebook : The Influence of Images, Videos, and Text
Wagner, Timm - 2015
Social media offers huge potential for corporate communication and branding activities. However, due to the novelty of the research field, many mechanisms regarding communication effectivity are still not fully understood. The aim of this study is therefore to investigate the influence of...
Persistent link: https://www.econbiz.de/10013011026
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Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.; Pommeranz, Benjamin; Weisser, Julia; … - In: Industrial marketing management : the international … 73 (2018), pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
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Framing social media communication : investigating the effects of brand post appeals on user interaction
Wagner, Timm; Baccarella, Christian V.; Voigt, Kai-Ingo - In: European management journal 35 (2017) 5, pp. 606-616
Persistent link: https://www.econbiz.de/10011775130
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Die digitale Genossenschaftsbank : Strategische Herausforderungen und Implementierung
Voigt, Kai-Ingo (ed.) - 2018
Die Digitalisierung stellt eine der größten Herausforderungen für kreditgenossenschaftliche Geschäftsmodelle dar, bietet aber auch zahlreiche Chancen. Das vorliegende Werk behandelt in mehreren wissenschaftlichen sowie praxisnahen Beiträgen die Auswirkungen der Digitalisierung auf die...
Persistent link: https://www.econbiz.de/10014479941
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Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
Voigt, Kai-Ingo (ed.) - Die Digitale Genossenschaftsbank - Weichenstellungen … - 2018
Einführung und Überblick -- Konzeptionelle Überlegungen und Strategien / Leontin K. Grafmüller, Matthias Ra, Kathrin M. Möslein Die -- Genossenschaftsbank im Web 2.0 / Tanja Jovanovic, Kai-Ingo Voigt -- Auswirkungen der Digitalisierung auf Genossenschaftsbanken : eine...
Persistent link: https://www.econbiz.de/10011569611