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Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...

Phua, Joe; Lim, Dong Jae - In: Journal of marketing communications 29 (2023) 5, pp. 455-475

Persistent link: https://www.econbiz.de/10014321980

A content analysis of the promotional strategies employed by e-cigarette brands on Twitter

Alpert, Jordan M.; Jaisle, Alyssa; Chen, Huan - In: Health marketing quarterly 36 (2019) 4, pp. 307-321

Persistent link: https://www.econbiz.de/10012200159

E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy

Phua, Joe - In: Journal of advertising research 59 (2019) 2, pp. 242-254

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Frontiers: smoke and mirrors : impact of e-cigarette taxes on underage social media posting

Anand, Piyush; Kadiyali, Vrinda - In: Marketing science 43 (2024) 3, pp. 479-487

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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Persistent link: https://www.econbiz.de/10010420967