Similar Search Results

Consumers' motivations for lurking and posting in brand communities on social networking sites

Veirman, Marijke de; Cauberghe, Verolien; Hudders, Liselot - In: Digital advertising : theory and research, (pp. 207-221). 2017

Persistent link: https://www.econbiz.de/10011646112

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869

Power to consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - ICORIA <16., 2017, Gent> - 2018

Persistent link: https://www.econbiz.de/10011917424

Can the youth materialism scale be used across different countries and cultures?

Zawadzka, Anna Maria; Nairn, Agnès; Lowrey, Tina M.; … - In: International journal of market research 63 (2021) 3, pp. 317-334

Persistent link: https://www.econbiz.de/10012521390

Balance and sequence in online reviews : the wrap effect

Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 71-98

Persistent link: https://www.econbiz.de/10009718634

Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303

Persistent link: https://www.econbiz.de/10010232563

Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews

Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178

Persistent link: https://www.econbiz.de/10010424804

Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)

Buzeta, Cristian; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 79-98

Persistent link: https://www.econbiz.de/10012432764

Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study

Buzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 637-671

Persistent link: https://www.econbiz.de/10014551018

The processing of native advertising compared to banner advertising : an eye-tracking experiment

De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940

Persistent link: https://www.econbiz.de/10014383138