//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotional loyalty and share of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
31
Konsumentenverhalten
30
USA
10
United States
10
Beziehungsmarketing
8
Relationship marketing
8
Social web
8
Einzelhandel
7
Internet marketing
7
Online-Marketing
7
Retail trade
7
Brand management
6
Markenführung
6
Brand image
5
Fashion
5
Markenimage
5
Advertising effects
4
Bekleidung
4
Brand
4
Clothing
4
Customer satisfaction
4
Kundenzufriedenheit
4
Luxury goods
4
Luxusgüter
4
Markenartikel
4
Mode
4
Online retailing
4
Online-Handel
4
Social media
4
Werbewirkung
4
Apparel
3
Bekleidungsindustrie
3
Clothing industry
3
Consumer
3
Social relations
3
Soziale Beziehungen
3
Textile distribution
3
Textilhandel
3
Celebrity endorsement
2
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Kim, Hye-yŏng
6
Kim, Do Yuon
4
Park, Minjung
2
Song, Sanga
2
Atkins, Kelly Green
1
Im, Hyunjoo
1
Kim, Hye-Young
1
Kim, Youn-kyung
1
Lee, Min-young
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Virtual communities : the impact of a commercial orientation on the attitudes towards virtual communities
Lee, Min-young
;
Atkins, Kelly Green
;
Kim, Youn-kyung
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10003801514
Saved in:
2
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
3
Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
Saved in:
4
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
5
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
6
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
7
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->