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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media

Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390

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A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility

Colton, Deborah A.; Poploski, Sharon P. - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 609-630

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"Speaking through the other" : countering counter-narratives through stakeholders' stories

Schleiter, Astrid Jensen; Maagaard, Cindie Aaen; … - In: Counter-narratives and organization, (pp. 83-102). 2017

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Dialog und Glaubwürdigkeit : wie Unternehmen im Social Web das Vertrauen der Konsumenten gewinnen - und dabei Fallstricke vermeiden ; Praxisbeispiele von Deutschlands führender Nac...

Gebhard, Meike; Kleene, Martin - In: CSR und Social Media : unternehmerische Verantwortung …, (pp. 247-259). 2014

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Online credibility and digital ethos : evaluating computer-mediated communication

Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013

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Comparing blogs with print ads for corporate branding : the role of source credibility

Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183

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Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply

Silaban, Pantas H.; Octoyuda, Edgar; Silalahi, Andri … - In: International journal of business 28 (2023) 1, pp. 80-92

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Corporate Twitter channels : the impact of engagement and informedness on corporate reputation

Li, Ting; Berens, Guido A. J. M.; Maertelaere, Maikel de - In: International journal of electronic commerce : IJEC 18 (2013/14) 2, pp. 97-125

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Credibility of anonymous online product reviews : a language expectancy perspective

Jensen, Matthew L.; Averbeck, Joshua M.; Zhang, Zhu; … - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 293-323

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Place familiarity and attachment : moderators of the relationship between readers' credibility assessment of a travel blog and review acceptance

Tan, Wee-Kheng; Chang, Yun-Ghang - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 453-470

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