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A review of e-mass customization as a branding strategy
Yan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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The marketing of your business is your business
Roberts, Graeme - In: Engineering innovative products : a practical experience, (pp. 107-130). 2014
Persistent link: https://www.econbiz.de/10010394558
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Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Building the business platform by modularization strategies : cases of Taiwan social networking vendors
Hung, Chia-Liang - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-14
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating external inspiration with internal endowment when facing hyper-competition in the digital era. This paper deploys open innovation into building platform blocks by modular operators....
Persistent link: https://www.econbiz.de/10012801595
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Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.; Alhidari, Abdullah M. - In: Journal of food products marketing 24 (2018) 8, pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
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Integrating social network effects in the share-of-choice problem
Gunnec, Dilek; Raghavan, S. - In: Decision sciences : DS 48 (2017) 6, pp. 1098-1131
Persistent link: https://www.econbiz.de/10011875749
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User experience : consumer understandings of virtual product prototypes
Kaapu, Taina; Tiainen, Tarja - In: Scandinavian Information Systems Research : First …, (pp. 18-33). 2010
Persistent link: https://www.econbiz.de/10003997552
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From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga; Anderson, Helén - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10009373386