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A diffusion model for measuring electronic community growth and value
Toder-Alon, Anat
;
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10003964162
Saved in:
2
Connected customer lifetime value : the impact of social media
Weinberg, Bruce D.
;
Berger, Paul D.
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009154951
Saved in:
3
Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
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