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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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The role of blogs on a successful political branding strategy
Casaló, Luis; Guinaliu, Miguel; Flavián Blanco, Carlos - In: Contemporary research in e-branding, (pp. 16-30). 2009
Persistent link: https://www.econbiz.de/10003778158
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Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings
Liebig, Torsten - 2007 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003417092
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Marktforschung und Web 2.0
Steffen, Dirk - In: Fundraising im Non-Profit-Sektor : Marktbearbeitung von …, (pp. 271-282). 2010
Persistent link: https://www.econbiz.de/10003984863
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Rhetorical framing : examining the message structure of nonprofit organizations on Twitter
Auger, Giselle Andree - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 239-249
Persistent link: https://www.econbiz.de/10011378444
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Measuring the networked nonprofit : using data to change the world
Kanter, Beth; Paine, Katie Delahaye - 2012 - First edition
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As...
Persistent link: https://www.econbiz.de/10009663770
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Using social media for arts marketing : theoretical analysis and empirical insights for performing arts organizations
Hausmann, Andrea - In: International review on public and non-profit marketing 10 (2013) 2, pp. 143-161
Persistent link: https://www.econbiz.de/10009761499
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Nonprofit virtual accountability : an index and its application
Dumont, Georgette E. - In: Nonprofit and voluntary sector quarterly 42 (2013) 5, pp. 1049-1067
Persistent link: https://www.econbiz.de/10010200146
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Nonprofits' use of Facebook : an examination of organizational message strategies
Cho, Moonhee; Schweickart, Tiffany - In: Public relations in the nonprofit sector : theory and …, (pp. 281-295). 2015
Persistent link: https://www.econbiz.de/10010481103
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Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector
Guidry, Jeanine D.; Saxton, Gregory D.; Messner, Marcus - In: Public relations in the nonprofit sector : theory and …, (pp. 267-280). 2015
Persistent link: https://www.econbiz.de/10010481104