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Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David; Taylor, David G.; Thompson, Kenneth N. - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
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Putting a face with a name : avatars, relationship marketing and service failure/recovery
Taylor, David G. - In: International journal of electronic marketing and … 3 (2010) 4, pp. 363-381
Persistent link: https://www.econbiz.de/10009234911
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Putting the "self" in selfies : how narcissism, envy and self-promotion motivate sharing of travel photos through social media
Taylor, David - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10012289259
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Branding in the era of Web 2.0 (and beyond)
Taylor, David (ed.); Pentina, Iryna (ed.) - 2017
Persistent link: https://www.econbiz.de/10011777341
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Is more less, or is less more? : social media's role in increasing (and reducing) information overload from news sources
Taylor, David; Pentina, Iryna - In: The dark side of social media : a consumer psychology …, (pp. 147-175). 2018
Persistent link: https://www.econbiz.de/10011740534
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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
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Investigating assortative mating processes inside Internet-dating-service settings
Schibik, Aaron; Strutton, David; Thompson, Kenneth N. - In: The journal of services marketing 37 (2023) 4, pp. 431-445
Persistent link: https://www.econbiz.de/10014276919