Putting a face with a name : avatars, relationship marketing and service failure/recovery
Year of publication: |
2010
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Authors: | Taylor, David G. |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 3.2010, 4, p. 363-381
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Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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