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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Consumer adoption of on-demand digital platforms : an integrated model
Lim, Tze-Yin; Bibiana Chiu Yiong Lim; Leong, Choi-Meng; … - In: Global business and organizational excellence : GBOE 42 (2023) 6, pp. 75-88
Persistent link: https://www.econbiz.de/10014324987
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Public relations and the social web : how to use social media and Web 2.0 in communications
Brown, Rob - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003782006
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Share This Too : More Social Media Solutions for PR Professionals
Brown, Rob (ed.); Waddington, Stephen (ed.) - Chartered Institute of Public Relations - 2013
The follow up to Share This: The Social Media Handbook for PR Professionals Share Thisis a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book...
Persistent link: https://www.econbiz.de/10011829594