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Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
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The value of social dynamics in online product ratings forums
Moe, Wendy W.; Trusov, Michael - In: Journal of marketing research : JMR 48 (2011) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
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The value of social dynamics in online product ratings forums
Moe, Wendy W.; Trusov, Michael - In: From Little's law to marketing science : essays in …, (pp. 317-348). 2016
Persistent link: https://www.econbiz.de/10011436080
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Efficient estimation of network games of incomplete information : application to large online social networks
Chen, Xi; Lans, Ralf van der; Trusov, Michael - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7575-7598
Persistent link: https://www.econbiz.de/10012815389
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886