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Persistent link: https://www.econbiz.de/10011281973
We study whether social media can play a negative information role by impeding price discovery in the presence of highly speculative rumors. We focus on merger rumors, where most do not materialize. We find that merger rumors accompanied by greater Twitter activity elicit greater immediate...
Persistent link: https://www.econbiz.de/10012854063
We examine how corporate social media affects the capital market consequences of firms' disclosure in the context of consumer product recalls. Product recalls constitute a “product crisis” exposing the firm to reputational damage, loss of future sales, and legal liability. During such a...
Persistent link: https://www.econbiz.de/10013022338
Persistent link: https://www.econbiz.de/10012301671
We examine how corporate social media affects the capital market consequences of firms' disclosure in the context of consumer product recalls. Product recalls constitute a “product crisis” exposing the firm to reputational damage, loss of future sales and legal liability. During such a...
Persistent link: https://www.econbiz.de/10013029305