Similar Search Results

The way brands work : consumers' understanding of the creation and usage of brands

Bertilsson, Jon - 2009

Persistent link: https://www.econbiz.de/10003905269

A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon Generation Y

Hirst, Alan; Ashwin, Marie; Bednall, David; İçöz, Orhan - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 2, pp. 1-11

Persistent link: https://www.econbiz.de/10003946208

Millennials' willingness to pay for green restaurants

Nicolau, Juan Luis; Guix, Mireia; Hernandez-Maskivker, Gilda - In: International journal of hospitality management 90 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012300108

User engagement in social media : an explorative study of Swedish fashion brands

Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190

Persistent link: https://www.econbiz.de/10011575484

Organising customers : learning from Big Brother

Fredberg, Tobias - In: Long range planning : LRP ; international journal of … 42 (2009) 3, pp. 320-340

Persistent link: https://www.econbiz.de/10003874217

The core and cosmopolitans : a relational view of innovation in user communities

Dahlander, Linus; Frederiksen, Lars - In: Organization science : a journal of the Institute for … 23 (2012) 4, pp. 988-1007

Persistent link: https://www.econbiz.de/10009578278

From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web

Sasinovskaya, Olga; Anderson, Helén - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 33-44

Persistent link: https://www.econbiz.de/10009373386

Like what you like or like what others like? : conformity and peer effects on facebook

Egebark, Johan; Ekström, Mathias - 2011

Users of the social networking service Facebook have the possibility to post status updates for their friends to read. In turn, friends may react to these short messages by writing comments or by pressing a Like button to show their appreciation. Making use of five Swedish accounts, we set up a...

Persistent link: https://www.econbiz.de/10009376161

Can the use of social media be useful in universities' career services? : an overview of five European countries

Gravili, Ginevra - In: Analyzing the strategic role of social networking in …, (pp. 234-247). 2017

Persistent link: https://www.econbiz.de/10011531097

Digital public diplomacy on Twitter? : the case of sweden

Hoffmann, Helen - In: International journal of diplomacy and economy 2 (2015) 4, pp. 278-298

Persistent link: https://www.econbiz.de/10011531154

1
2
3
4
5
6
7
8
9
10
Next
Last