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Introducing the Ad ECG : how t...
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Social Web
Consumer behaviour
16
Konsumentenverhalten
16
Social web
15
Internet marketing
14
Online-Marketing
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
10
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10
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7
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social media
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text analysis
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Innovation
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Künstliche Intelligenz
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Markenimage
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Marketing
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Product Placement
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Product placement
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Schweidel, David A.
15
Moe, Wendy W.
8
Fossen, Beth L.
4
Antia, Kersi
1
Berger, Jonah
1
Boudreaux, Chris
1
Kim, Donggwan
1
Mosley, Buffy
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O'Hern, Matt S.
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Peres, Renana
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Rindfleisch, Aric
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
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Quantitative marketing and economics : QME
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
15
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Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
2
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
Saved in:
3
The Impact of User-Generated Content On Product Innovation
O'Hern, Matt S.
-
2014
Persistent link: https://www.econbiz.de/10013068033
Saved in:
4
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
5
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
6
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
7
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
8
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
9
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
10
Opportunities for innovation in social media analytics
Moe, Wendy W.
;
Schweidel, David A.
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 697-702
Persistent link: https://www.econbiz.de/10011803487
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