Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Year of publication: |
2011
|
---|---|
Authors: | Kent, Robert J. ; Schweidel, David A. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 4, p. 586-593
|
Subject: | Fernsehwerbung | Television advertising | Mediennutzung | Media usage | Werbewirkung | Advertising effects | USA | United States |
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