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Journal of business research : JBR
221
Journal of retailing and consumer services
176
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
47
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
45
Psychology & marketing
43
International journal of consumer studies
40
The journal of brand management : an international journal
39
International journal of hospitality management
38
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
International journal of business information systems : IJBIS
35
International journal of technology marketing : IJTMkt
35
Cogent business & management
34
Information systems research : ISR
34
Journal of fashion marketing and management
34
Tourism management : research, policies, practice
34
Marketing intelligence & planning
33
Journal of marketing
32
Journal of marketing management : MM
31
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Journal of hospitality marketing & management
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ECONIS (ZBW)
5,202
EconStor
4
OLC EcoSci
1
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1
Indian
women
and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
2
Handmade virtual messages to promote foreign
fashion
brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
3
What makes consumers purchase apparel products through social shopping services that social media
fashion
influencers have worn?
Shin, Eonyou
;
Lee, Jung Eun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
Saved in:
4
Media and sustainable apparel buying intention
Lenne, Orpha de
;
Vandenbosch, Laura
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 483-498
Persistent link: https://www.econbiz.de/10011795872
Saved in:
5
Investigating the determinants of using
clothing
subscription rental services : a perspective from Chinese young consumers
Myin, Mon Thu
;
Su, Jin
;
Wu, Huicheng
;
Shen, Haina
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 95-113
Persistent link: https://www.econbiz.de/10014246040
Saved in:
6
Antecedents of sustainable
fashion
apparel purchase behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
7
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast
fashion
influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
Saved in:
8
Modelling drivers and outcomes of
fashion
and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
9
Fashion
influencers on Instagram : determinants and impact of opinion leadership on female millennial followers
Jegham, Salma
;
Bouzaabia, Rym
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1002-1017
Persistent link: https://www.econbiz.de/10013413094
Saved in:
10
Brands, community and style : exploring linking value in
fashion
blogging
Pihl, Christopher
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
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