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Social Web
Consumer behaviour
83,542
Konsumentenverhalten
81,092
Knowledge management
23,751
Wissensmanagement
23,021
Messung
22,593
Measurement
22,379
Knowledge transfer
20,615
Wissenstransfer
20,516
Theorie
19,909
Theory
19,545
Performance measurement
15,300
Performance-Messung
14,489
Knowledge
9,994
Relationship marketing
9,888
Beziehungsmarketing
9,849
Wissen
9,274
USA
9,029
Innovation
9,027
United States
8,628
Brand management
7,758
Markenführung
7,714
Deutschland
7,556
Germany
6,940
Brand image
6,927
Markenimage
6,890
Customer satisfaction
6,351
Kundenzufriedenheit
6,156
Social web
5,863
Online-Handel
5,745
Online retailing
5,734
Service quality
5,414
Dienstleistungsqualität
5,345
Innovationsmanagement
4,730
Welt
4,701
Online-Marketing
4,688
Internet marketing
4,677
World
4,612
Innovation management
4,549
Brand
4,399
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1,004
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Rita, Paulo
12
Füller, Johann
11
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Faraj, Samer
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Bilgihan, Anil
8
Harrigan, Paul
8
Ko, Eunju
8
Liu, Yang
8
Luo, Xueming
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Tochtermann, Klaus
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
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16
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3
Friedrich-Schiller-Universität Jena
3
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2
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2
I-MEDIA <2007, Graz>
2
I-SEMANTICS <2007, Graz>
2
National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
TRIPLE-I <2007, Graz>
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Journal of business research : JBR
233
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
Technological forecasting & social change : an international journal
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
The journal of product & brand management
56
Journal of knowledge management
49
Journal of promotion management : innovations in planning and applied research
49
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
47
Information systems research : ISR
46
Journal of internet commerce
46
Psychology & marketing
45
International journal of electronic marketing and retailing : IJEMR
43
Electronic commerce research
41
International journal of hospitality management
41
Journal of management information systems : JMIS
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
International journal of business information systems : IJBIS
38
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
36
International journal of technology marketing : IJTMkt
35
Marketing intelligence & planning
33
Journal of marketing
32
Journal of marketing management : MM
32
Tourism management : research, policies, practice
32
International journal of electronic commerce : IJEC
29
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of organizational computing and electronic commerce
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of strategic marketing
25
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Source
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ECONIS (ZBW)
5,863
EconStor
3
OLC EcoSci
1
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1
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5,867
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date (newest first)
date (oldest first)
1
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific
knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
2
The central role of engagement in online communities
Ray, Soumya
;
Kim, Sung S.
;
Morris, James G.
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10010469113
Saved in:
3
A model for consumer
knowledge
contribution behavior : the roles of host firm management practices, technology effectiveness, and social capital
Liu, Haixin
;
Zhang, Jing
;
Liu, Renjing
;
Li, Guiquan
- In:
Information technology and management
15
(
2014
)
4
,
pp. 255-270
Persistent link: https://www.econbiz.de/10010439228
Saved in:
4
The advent of customer experiential
knowledge
management approach (CEKM) : the integration of offline & online experiential
knowledge
Jaziri-Bouagina, Dhouha
- In:
Journal of business research : JBR
94
(
2019
),
pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
Saved in:
5
Effect of linguistic disfluency on consumer satisfaction : evidence from an online
knowledge
payment platform
Zhang, Jin
;
Li, Xinrui
;
Zhang, Jilong
;
Wang, Liye
- In:
Information & management : the internat. journal of …
60
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013534499
Saved in:
6
I share, therefore I know? : sharing online content : even without reading it : inflates subjective
knowledge
Ward, Adrian F.
;
Zheng, Jianqing (Frank)
;
Broniarczyk, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 469-488
Persistent link: https://www.econbiz.de/10014329093
Saved in:
7
The novice nose knows : how olfactory
knowledge
shapes evaluation confidence
Meng, Hua
;
Zamudio, César
;
Grigsby, Jamie L.
- In:
International journal of market research
65
(
2023
)
4
,
pp. 448-465
Persistent link: https://www.econbiz.de/10014322089
Saved in:
8
The role of perceived
knowledge
on key brand community constructs of trust, involvement and engagement
Haverila, Matti
;
Haverila, Kai Christian
;
McLaughlin, …
- In:
Management research review
47
(
2024
)
10
,
pp. 1626-1653
Persistent link: https://www.econbiz.de/10015065531
Saved in:
9
Making the most of virtual expertise in telemedicine and telehealth environment
Standing, Craig
;
Gururajan, Raj
;
Standing, Susan
; …
- In:
Journal of organizational computing and electronic commerce
24
(
2014
)
2/3
,
pp. 138-156
Persistent link: https://www.econbiz.de/10010425492
Saved in:
10
Knowledge
and
knowledge
management in the social media age
Hemsley, Jeff
;
Mason, Robert M.
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
1/2
,
pp. 138-167
Persistent link: https://www.econbiz.de/10009737614
Saved in:
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