Narrow search
Showing 1 - 10 of 1,667
Cover Image
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Cover Image
New marketing strategies the facebook
Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2014) 4, pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Cover Image
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Cover Image
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Cover Image
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Cover Image
The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022
Persistent link: https://www.econbiz.de/10013398015
Cover Image
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Cover Image
Implications of brand communities for rival brands : negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth
Hickman, Thomas M.; Ward, James C. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 501-517
Persistent link: https://www.econbiz.de/10009766384
Cover Image
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Cover Image
No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984