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Kumar, Vikas - In: Marketing intelligence & planning 40 (2022) 7, pp. 898-913

Persistent link: https://www.econbiz.de/10013393592

Kumar, Vikas; Pradhan, Prasann - In: International journal of enterprise information systems … 12 (2016) 1, pp. 21-37

Persistent link: https://www.econbiz.de/10011493662

Kumar, Vikas; Khan, Imran; Fatma, Mobin; Singh, Amrinder - In: Journal of consumer marketing 39 (2022) 1, pp. 121-132

Persistent link: https://www.econbiz.de/10013165321

Bhardwaj, Aashish; Kumar, Vikas - In: International journal of business innovation and … 27 (2022) 4, pp. 541-555

Persistent link: https://www.econbiz.de/10013252968

Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485

Persistent link: https://www.econbiz.de/10013257550

Kumar, Vikas (ed.); Malhotra, Geetika (ed.) - 2020

Persistent link: https://www.econbiz.de/10012394345

Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

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Hsu, Chia-Lin; Chen, Mu-Chen; Kumar, Vikas - In: Total quality management & business excellence : an … 29 (2018) 2, pp. 161-184

Persistent link: https://www.econbiz.de/10011854048

Kumar, Vikas; Kaushal, Vikrant; Shashi - In: Journal of retailing and consumer services 71 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014253572

Kumar, Vikas; Nanda, Pooja - In: International journal of business information systems : … 44 (2023) 2, pp. 268-284

Persistent link: https://www.econbiz.de/10014437141