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What do we know about mobile media and marketing?
Ford, John B. - In: Journal of advertising research 57 (2017) 3, pp. 237-238
Persistent link: https://www.econbiz.de/10011756317
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Virtual world experiential promotion
Krishen, Anjala S.; Hardin, Andrew M.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
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Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael; Polonsky, Michael J.; Mavondo, Felix; … - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
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Social inclusion through cultural engagement among ethnic communities
Le, Huong; Polonsky, Michael J.; Arambewela, Rodney - In: Journal of hospitality marketing & management 24 (2015) 3/4, pp. 375-400
Persistent link: https://www.econbiz.de/10011292845
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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Social media picture posting and souvenir purchasing behavior : some initial findings
Boley, B. Bynum; Magnini, Vincent P.; Tuten, Tracey L. - In: Tourism management : research, policies, practice 37 (2013), pp. 27-30
Persistent link: https://www.econbiz.de/10009761409
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The perceived usefulness of blog postings : an extension of the expectancy-disconfirmation paradigm
Zehrer, Anita; Crotts, John C.; Magnini, Vincent P. - In: Tourism management : research, policies, practice 32 (2011) 1, pp. 106-113
Persistent link: https://www.econbiz.de/10008798727
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Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro; Plangger, Kirk; West, Douglas C.; … - In: Journal of business research : JBR 117 (2020), pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
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Reappraising the roles of review valence and conflict in online relationships
Liu, Ran; Ford, John B.; Zhang, Weiyong; Bonnici, Joseph - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383191