Exploring digital corporate social responsibility communications on Twitter
Year of publication: |
2020
|
---|---|
Authors: | Okazaki, Shintaro ; Plangger, Kirk ; West, Douglas C. ; Menéndez, Héctor D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 675-682
|
Subject: | Broadcast media | Corporate social responsobility | Consumer engagement | Online CSR dialog | Social media | Value co-creation | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Deregulierung | Deregulation | Öffentlichkeitsarbeit | Public relations | Stakeholder | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
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