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An investigation of Facebook boredom phenomenon among college students

Yazdanparast, Atefeh; Joseph, Mathew; Qureshi, Anita - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 468-480

Persistent link: https://www.econbiz.de/10011522185

Consumer based brand equity in the 21st century : an examination of the role of social media marketing

Yazdanparast, Atefeh; Joseph, Mathew; Muniz, Fernanda - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 243-255

Persistent link: https://www.econbiz.de/10011615374

The dark side of consumer life in the age of virtual and mobile technology

Zolfagharian, Mohammadali; Yazdanparast, Atefeh - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1304-1335

Persistent link: https://www.econbiz.de/10011850386

Does parasocial interaction with weight loss vloggers affect compliance? : the role of vlogger characteristics, consumer readiness, and health consciousness

Sakib, Md. Nazmus; Zolfagharian, Mohammadali; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132284

Understanding Web Home Page Perception

Singh, Surendra - 2016

A home page is the gateway to an organization's Web site. To design effective Web home pages, it is necessary to understand the fundamental drivers of user's perception of Web pages. Not only do designers have to understand potential users' frame of mind, they also have at their choosing a...

Persistent link: https://www.econbiz.de/10012993528