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An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1505-1515
Persistent link: https://www.econbiz.de/10009757055
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Constructing personas : how high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle
Leban, Marina
;
Thomsen, Thyra Uth
;
Wallpach, Sylvia von
; …
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10012436730
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