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Social Web
Brand management
17,639
Markenführung
17,225
Markenartikel
9,229
Consumer behaviour
8,558
Konsumentenverhalten
8,519
Brand
8,189
Markenimage
7,540
Brand image
7,435
Pharmaceutical industry
6,819
Pharmaindustrie
6,610
Relationship marketing
2,822
Beziehungsmarketing
2,820
Arzneimittel
2,302
Deutschland
2,298
Pharmaceuticals
2,281
Markenpolitik
2,232
Germany
1,958
Social web
1,897
USA
1,816
United States
1,752
Marketingmanagement
1,745
Marketing management
1,731
Online-Marketing
1,690
Internet marketing
1,665
Theorie
1,621
Theory
1,611
Werbewirkung
1,334
Advertising effects
1,314
Innovation
1,280
Marketing
1,275
India
1,193
Indien
1,171
Werbung
1,071
Advertising
1,005
Luxury goods
989
Luxusgüter
987
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902
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883
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134
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Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Cova, Bernard
10
Veloutsou, Cleopatra
10
Rita, Paulo
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ozuem, Wilson
6
Ranfagni, Silvia
6
Smit, Edith G.
6
Theobald, Elke
6
Usman, Osly
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fantapié Altobelli, Claudia
5
Harrigan, Paul
5
Haverila, Matti
5
Huber, Frank
5
Jahn, Benedikt
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
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Springer Fachmedien Wiesbaden
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Fachhochschule Reutlingen / European School of Business
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
102
The journal of brand management : an international journal
63
The journal of product & brand management
56
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
SpringerLink / Bücher
18
Tourism management : research, policies, practice
18
Journal of internet commerce
17
Journal of marketing
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Technological forecasting & social change : an international journal
14
Journal of fashion marketing and management
13
Psychology & marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of strategic marketing
12
Springer eBook Collection
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of advertising research
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
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ECONIS (ZBW)
1,897
EconStor
3
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1
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date (oldest first)
1
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
3
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
4
Social media responses and
brand
personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
5
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
6
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
7
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
8
Von der Markentechnik zum kollaborativen Branding : Markenführung in der Postmoderne
Mueller, Robert Caspar
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 19-26)
.
2009
Persistent link: https://www.econbiz.de/10003864116
Saved in:
9
Value creation of firm-established
brand
communities
Wiegandt, Philipp
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003890591
Saved in:
10
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
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