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The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro; Ewing, Michael; Mather, Dineli R.; … - In: Information systems research : ISR 19 (2008) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
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Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.; Stewart, David B.; Ewing, Michael - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter; Ewing, Michael; Heerden, Gené van; Pitt, … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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Squatting at the digital campfire : researching the open source sorftware community
Cromie, John; Ewing, Michael - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 631-653
Persistent link: https://www.econbiz.de/10003764980
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.; Turner, Paul; Scheepers, Helana; … - In: Journal of marketing communications 24 (2018) 5, pp. 450-468
Persistent link: https://www.econbiz.de/10011880791