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A review of e-mass customization as a branding strategy
Yan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
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Twitter - What's happening? : Herausforderungen des Microblogging für das Web-Marketing
Fischer, Tim E. - In: Web-Exzellenz im E-Commerce : Innovation und …, (pp. 135-155). 2010
Persistent link: https://www.econbiz.de/10003955854
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Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.; Wiid, Johannes A. - 2021
Persistent link: https://www.econbiz.de/10012594025
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Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions
Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422
healthy perception of pre-packaged food and buying behaviour of young consumers. (3) Methods: Online survey (N = 130) of 18 … factors in fostering a healthy perception of pre-packaged food products. These results highlight the need for policies to …
Persistent link: https://www.econbiz.de/10014281847
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Building the business platform by modularization strategies : cases of Taiwan social networking vendors
Hung, Chia-Liang - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-14
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating external inspiration with internal endowment when facing hyper-competition in the digital era. This paper deploys open innovation into building platform blocks by modular operators....
Persistent link: https://www.econbiz.de/10012801595
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Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.; Alhidari, Abdullah M. - In: Journal of food products marketing 24 (2018) 8, pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
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Integrating social network effects in the share-of-choice problem
Gunnec, Dilek; Raghavan, S. - In: Decision sciences : DS 48 (2017) 6, pp. 1098-1131
Persistent link: https://www.econbiz.de/10011875749
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Subjectivity and the evolution of reality
Brown, Alun H. - In: International journal of foresight and innovation … 13 (2018) 3/4, pp. 195-205
Persistent link: https://www.econbiz.de/10012002488
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Perception of social media as a source of relevant information
Vranešević, Tihomir; Perić, Nenad; Marušić, Tajana - In: Zagreb international review of economics & business 22 (2019) 1, pp. 133-144
Persistent link: https://www.econbiz.de/10012174149
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User experience : consumer understandings of virtual product prototypes
Kaapu, Taina; Tiainen, Tarja - In: Scandinavian Information Systems Research : First …, (pp. 18-33). 2010
Persistent link: https://www.econbiz.de/10003997552