Consumer perceptions of real-time marketing used in campaigns for retail businesses
Year of publication: |
2021
|
---|---|
Authors: | Kallier-Tar, Safura M. ; Wiid, Johannes A. |
Subject: | Real-time marketing | technology | social media | digital media | communication | consumer behavior | Perception | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Digitale Medien | Digital media |
-
Ahmed, Rizwan Raheem, (2017)
-
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas, (2013)
-
Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena, (2014)
- More ...
-
Measuring small business owners' differences in moral thought : idealism versus relativism
Wiid, Johannes A., (2014)
-
Perceptions of lecturing staff on social media networking systems and their use of it
Wiid, Johannes A., (2015)
-
Product strategy : factors that influence product strategy decisions of SMEs in South Africa
Cant, Michael C., (2015)
- More ...