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Brand creation in internationa...
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Social Web
Markenartikel
8,216
Brand
8,201
International
5,850
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5,355
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5,351
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4,385
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3,392
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3,367
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530
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524
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519
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491
Online-Marketing
468
Internet marketing
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5
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Usman, Osly
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Wallace, Elaine
5
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4
Kamboj, Shampy
4
Kumar, Jitender
4
Loureiro, Sandra Maria Correia
4
Sohail, M. Sadiq
4
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3
Azar, Salim L.
3
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3
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3
Huber, Frank
3
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3
Kim, Hye-yŏng
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Meister, Sandra
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Rahman, Zillur
3
Rowley, Jennifer
3
Sharma, Venke
3
Smit, Edith G.
3
Torres, Pedro M.
3
Vacas-de-Carvalho, Leonor
3
Zhang, Kunpeng
3
Al Khasawneh, Mohammad Hamdi
2
Apriyani, Hanny
2
Bang, Nguyen
2
Barnes, Stuart J.
2
Bauer, Hans H.
2
Beig, Faseeh Amin
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Bilgihan, Anil
2
Brandão, Amélia Maria Pinto da Cunha
2
Bryant, Melchior D.
2
Buil, Isabel
2
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2
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2
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Center of Market Oriented Product and Production Management
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1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
ibidem-Verlag
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Journal of business research : JBR
33
The journal of product & brand management
32
The journal of brand management : an international journal
28
Journal of retailing and consumer services
19
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Business horizons
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
Technological forecasting & social change : an international journal
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Psychology & marketing
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of global marketing
5
Journal of internet commerce
5
Journal of marketing
5
Journal of strategic marketing
5
Cogent business & management
4
Global business review
4
Journal of international consumer marketing
4
Journal of service management
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of consumer marketing
3
Marketing theory
3
SpringerLink / Bücher
3
Consumer psychology in a social media world
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
545
Showing
1
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10
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545
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date (oldest first)
1
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
3
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
4
Participation in
international
virtual learning communities : a social learning perspective
Trayner, Beverly
;
Smith, John D.
;
Bettoni, Marco
- In:
Web information systems and technologies : …
,
(pp. 402-413)
.
2007
Persistent link: https://www.econbiz.de/10003569947
Saved in:
5
International
entrepreneurship in internet-enabled markets
Reuber, A. Rebecca
;
Fischer, Eileen
- In:
Journal of business venturing
26
(
2011
)
6
,
pp. 660-679
Persistent link: https://www.econbiz.de/10009374318
Saved in:
6
Building
international
entrepreneurial virtual networks in cyberspace
Sigfusson, Thor
;
Chetty, Sylvie K.
- In:
Journal of world business : JWB
48
(
2013
)
2
,
pp. 260-270
Persistent link: https://www.econbiz.de/10009724635
Saved in:
7
Web 2.0 environmental scanning and adaptive decision support for business mergers and acquisitions
Lau, Raymond Yiu-Keung
;
Liao, Stephen Shaoyi
;
Wong, K. F.
; …
- In:
Management information systems : mis quarterly
36
(
2012
)
4
,
pp. 1239-1268
Persistent link: https://www.econbiz.de/10009680750
Saved in:
8
Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie
;
Wu, Yiye
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
Saved in:
9
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
10
Distance learning for global understanding
Davis, Regina Williams
- In:
Digital transformation in journalism and news media : …
,
(pp. 481-491)
.
2017
Persistent link: https://www.econbiz.de/10011662574
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