Brand creation in international recurring sports events
Year of publication: |
2012
|
---|---|
Authors: | Parent, Milena M. ; Eskerud, Line ; Hanstad, Dag Vidar |
Published in: |
Sport Management Review. - Elsevier, ISSN 1441-3523. - Vol. 15.2012, 2, p. 145-159
|
Publisher: |
Elsevier |
Subject: | Brand | Recurring sport event | Comparative case study | International |
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