//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Identifying and analyzing touc...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
10
Konsumentenverhalten
10
Viral marketing
4
Virales Marketing
4
Brand image
3
Brand management
3
India
3
Indien
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Higher education institution
2
Hochschule
2
Relationship marketing
2
Social web
2
Students
2
Studierende
2
Adoption
1
Automotive industry
1
Automotive market
1
Brand equity
1
Brand-image dimension
1
Buying Behavior
1
Caring behaviors
1
Children
1
Collectivism
1
College Students
1
Conceptual structure
1
Conspicuous consumption
1
Consumer Buying Behavior
1
Consumer based brand equity
1
Consumer involvement
1
Consumer-brand attribute
1
Consumer-brand congruence
1
Demographics
1
Destination preference
1
Diffusion of innovation
1
ELM model
1
EWOM
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Yadav, Neha
2
Chikhalkar, Rekha D.
1
Jagani, Khyati
1
Paul, Justin
1
Published in...
All
Indian journal of economics & business : IJEB
1
Journal of consumer behaviour
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha
;
Chikhalkar, Rekha D.
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
Saved in:
2
"How I think, Who I am"-role of social media influencers (SMIs) as change agents
Paul, Justin
;
Jagani, Khyati
;
Yadav, Neha
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014633916
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->