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Because of the advancement of electronic commerce, online shopping has emerged, merging commercial and social activities and enhancing the social presence and value of the online environment. To improve the understanding of the changes in the consumer behavior during the COVID-19 pandemic, this...
Persistent link: https://www.econbiz.de/10013471146
Since a mysterious creator under the alias Satoshi Nakamoto (a pseudonym) launched first successful cryptocurrency in January 2009, he (or could be she) also opened the door for never-ending criticism, claims, arguments, plethora of articles, and media frenzy all contemplating what Bitcoin is....
Persistent link: https://www.econbiz.de/10013322461
Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defined group of users with a marketing message. These users are shown content, including...
Persistent link: https://www.econbiz.de/10012439383
This study tests the impact of usage of Twitter as a microblogging service provider on shareholders' returns and abnormal returns. In accordance with this purpose, two portfolios were created based on measurement of whether firms had a Twitter account and, if so, their number of followers and...
Persistent link: https://www.econbiz.de/10012016588
Among diverse social media uses covered by researchers one has thus far captured surprisingly scant attention: social media as an investment class per se. Despite the fluctuating fortunes of numerous social media initial public offerings (IPOs) and their aftermarket trading, social media stocks...
Persistent link: https://www.econbiz.de/10012960444
The growth of social media has transformed how information is transmitted in the financial markets. It has impacted its primary users, the household investors' decision making on the stock market. Through Prospect theory, the household investors' unconditional trust in the social media for...
Persistent link: https://www.econbiz.de/10012898625
This study examines key default determinants of fintech loans, using loan-level data from the LendingClub consumer platform during 2007–2018. We identify a robust set of contractual loan characteristics, borrower characteristics, and macroeconomic variables that are important in determining...
Persistent link: https://www.econbiz.de/10012372761
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates...
Persistent link: https://www.econbiz.de/10012968843
This study investigates the effects of variation in "congeniality" of news on Facebook user engagement (likes, shares, and comments). We compile an original data set of Facebook posts by 84 German news outlets on politicians that were investigated for criminal offenses from January 2012 to June...
Persistent link: https://www.econbiz.de/10012138905
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://www.econbiz.de/10011994966