Can social media marketing lead to abnormal portfolio returns?
Year of publication: |
2019
|
---|---|
Authors: | Bank, Semra ; Yazar, Evrim Erdogan ; Sivri, Ugur |
Published in: |
European research on management and business economics. - Amsterdam : Elsevier B.V., ISSN 2444-8842, ZDB-ID 2855404-8. - Vol. 25.2019, 2, p. 54-62
|
Subject: | CAPM | Microblogging | Portfolio analysis | Shareholder return | Social media marketing | Twitter | Social Web | Social web | Online-Marketing | Internet marketing | Kapitaleinkommen | Capital income | Portfolio-Management | Portfolio selection |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.iedeen.2019.04.006 [DOI] hdl:10419/205786 [Handle] |
Classification: | M31 - Marketing ; M37 - Advertising ; G11 - Portfolio Choice |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Can social media marketing lead to abnormal portfolio returns?
Bank, Semra, (2019)
-
Social Media as an Asset Management Strategy
Wiśniewski, Piotr, (2017)
-
Antecedents of word-of-mouth communication and purchase intention on Facebook
Anastasiei, Bogdan, (2018)
- More ...
-
Can social media marketing lead to abnormal portfolio returns?
Bank, Semra, (2019)
-
Brand index : a new suggestion for stock market indices
Bank, Semra, (2023)
-
International Portfolio Diversification Opportinities between Turkey and Other Emerging Markets
Dagli, Huseyin, (2011)
- More ...