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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer …
Persistent link: https://www.econbiz.de/10010420967
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Whose and What Chatter Matters? The Impact of Tweets on Movie Sales
Rui, Huaxia - 2011
Social broadcasting networks like Twitter in the U.S. and “Weibo” in China are transforming the way online word-of-mouth is disseminated and consumed in our society. We investigate whether and how Twitter WOM affects movie sales using publicly available Twitter data and common text mining...
Persistent link: https://www.econbiz.de/10013118577
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German Social Media Consumer Report 2012/2013
Hennig-Thurau, Thorsten - 2013
Our data from 1600 German Internet users reveals three major social media-induced trends in German society. First, for social media, “infancy” is over! In 2012, social media became mainstream and are now heavily used by all strata of the German population. No matter what age, educational...
Persistent link: https://www.econbiz.de/10013083030
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Social Networking Sites As a Multimedia Tool for Brand Popularity – An Exploratory Study
Kujur, Fedric - 2017
marketing strategies for consumer engagement on social networking sites …
Persistent link: https://www.econbiz.de/10012958814
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Engaging Customers Through Online Participation in Social Networking Sites
Kujur, Fedric - 2017
, Social media is achieving increasing importance as a channel for consumer's online participation and engagement. Brands are … analysis of the factors that are conditioning consumer interaction with branded content becomes a matter of interest. To … explore factors influencing consumer's online engagement in social networking sites (SNS), this study applies use and …
Persistent link: https://www.econbiz.de/10012958816
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Belief Meddling in Social Networks : An Information-Design Approach
Galperti, Simone - 2019
Social media have become an increasingly important source of information about political, social and economic issues. While beneficial on many levels, the decentralized nature of these media may expose societies to novel risks of manipulation by third parties. To evaluate these risks, we study a...
Persistent link: https://www.econbiz.de/10012891888
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Advertising Content and Consumer Engagement on Social Media : Evidence from Facebook
Lee, Dokyun - 2018
content related to brand-personality - like humor and emotion - is associated with higher levels of consumer engagement (Likes …
Persistent link: https://www.econbiz.de/10012938439
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Market Expansion Through Social Commerce and Social Networking Sites
Deshmukh, Anant - 2015
This paper presented a general overview and discussed about adoption of Social Networking sites and social commerce platforms for market expansion. Further paper also focused upon the some statistics of the use of Social Media, discussed its pros and cons and future scope for various small...
Persistent link: https://www.econbiz.de/10013014328
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Social Media and Political Contributions : The Impact of New Technology on Political Competition
Petrova, Maria - 2020
Political campaigns are among the most sophisticated marketing exercises in the United States. As part of their marketing communication strategy, an increasing number of politicians adopt social media to inform their constituencies. This study documents the returns from adopting a new...
Persistent link: https://www.econbiz.de/10012855166