Narrow search
Showing 1 - 10 of 655
Cover Image
The continuous maturity analysis of Li Ning's brand marketing through Weibo, China
Xiang, Ziqi - In: International journal of electronic business : IJEB 19 (2024) 1, pp. 22-55
Persistent link: https://www.econbiz.de/10015063949
Cover Image
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart; Webster, Cynthia M.; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Cover Image
Consumer-to-consumer value within social networks
Loane, Susan Stewart; Webster, Cynthia M. - In: The marketing review 14 (2014) 4, pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
Cover Image
Social capital and consumer value co-created within an online health community
Loane, Susan Stewart; Webster, Cynthia M. - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 317-345
Persistent link: https://www.econbiz.de/10011779103
Cover Image
Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …
Persistent link: https://www.econbiz.de/10012601505
Cover Image
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave; Wang, Jeff Jianfeng - In: Journal of business research : JBR 74 (2017), pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Cover Image
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz; McKechnie, Sally; Winklhofer, Heidi - In: Journal of business research : JBR 96 (2019), pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Cover Image
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões; Rita, Paulo; Santos, Zélia Raposo - In: Journal of retailing and consumer services 43 (2018), pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Cover Image
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Cover Image
Online branding strategies of family SME wineries : a Hungarian-German comparative study
Paunović, Ivan; Obermayer, Nóra; Kovari, Edit - In: Journal of family business management : JFBM 12 (2022) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10013536294