Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Dave Centeno, Jeff Jianfeng Wang
| Year of publication: |
May 2017
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|---|---|
| Authors: | Centeno, Dave ; Wang, Jeff Jianfeng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 74.2017, p. 133-138
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| Subject: | Brand identity | Celebrities | Co-creation | Human brands | Social media | Stakeholder | Markenführung | Brand management | Social Web | Social web | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.10.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675465