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Social Media in den Investor Relations : Funktionen, Zielgruppen, Kosten-Nutzen-Betrachtungen
Köster, Andreas - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009513331
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Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 307-327). 2012
Persistent link: https://www.econbiz.de/10009553513
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Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
Lammenett, Erwin - 2009 - 2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515858
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Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing, Keyword-Advertising, Online-Werbung, Suchmaschinen-Optimierung ; [mit Web 2.0 und Web-Screencasts]
Lammenett, Erwin - 2009 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003838777
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Enterprise 2.0 : knowledge management for decision support
Farid, Mohamed - 2011
Persistent link: https://www.econbiz.de/10009717421
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Facebook As a Scaffolding Tool for Teaching Indian Management Students : An Action Research
Choudhury, Dibyendu - 2016
An action research was conducted to know whether Facebook, a web 2.0 technique, can be used as a scaffolding tool for management education in India. The study was conducted on 120 management students from mixed background studying business management in a residential college at Bhubaneswar,...
Persistent link: https://www.econbiz.de/10012990670
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From bashtags to geobombing : modern-day digital guerrilla tactics
Swann, Patricia - In: Social media and crisis communication, (pp. 335-350). 2018
Persistent link: https://www.econbiz.de/10011734359
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Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
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Web 2.0 auf dem Prüfstand : zur Bewertung von Internet-Unternehmen
Maaß, Christian; Pietsch, Gotthard - 2008
Persistent link: https://www.econbiz.de/10003795460