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International journal of internet marketing and advertising : IJIMA
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International journal of technology marketing : IJTMkt
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Young consumers : insight and ideas for responsible marketers
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Journal of travel and tourism marketing
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Asia Pacific journal of marketing and logistics
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International journal of business information systems : IJBIS
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ECONIS (ZBW)
4,806
EconStor
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1
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1
The role of regulatory fit in virtual brand communities
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10011669616
Saved in:
2
Identifying consumer value co-created through social support within online
health
communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Saved in:
3
Social capital and consumer value co-created within an online
health
community
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 317-345
Persistent link: https://www.econbiz.de/10011779103
Saved in:
4
Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities
Jayanti, Rama K.
;
Singh, Jagdip
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10003962967
Saved in:
5
Online marketing communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn
;
Quach, Sara
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 79-86
Persistent link: https://www.econbiz.de/10011484683
Saved in:
6
How does service price influence patients' decisions? : an examination of the free-market pricing mechanism in online
health
communities
Wu, Hong
;
Deng, Zhaohua
;
Wang, Bin
;
Gupta, Sumeet
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
4
,
pp. 877-893
Persistent link: https://www.econbiz.de/10012797034
Saved in:
7
Genetic nutrition programmes - disappointment or empowered
health
? : exploring consumer engagement to understand social
health
change
Conroy, Denise Maria
;
Errmann, Amy
;
Young, Jenny
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10013274446
Saved in:
8
Can I talk to an online doctor? : understanding the mediating effect of trust on patients' online
health
consultation
Yoo, Sungjin
;
Li, He
;
Xu, Zhuo
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012500815
Saved in:
9
Marketing a
health
brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Yen-I.
;
Phua, Joe
;
Wu, Tai-Yee
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012259409
Saved in:
10
Why People Trust in Online
Health
Communities : An Integrated Approach
Fan, Hanmei
;
Smith, Stephen P.
;
Lederman, Reeva
;
Chang, …
-
2015
People are increasingly using the Internet as a major source of
health
-related information. Online
health
communities …
Persistent link: https://www.econbiz.de/10014185359
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