As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches …

-based crowdfunding platform. The platform's webpage displays the amounts of the preceding five donations in chronological order. Using … psychology studies of conformity and could aid effective fundraising by charities. …