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Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin; Perren, Rebeca - In: Journal of marketing theory and practice : JMTP 32 (2024) 3, pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
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Two roads diverge in cyberspace : dual but opposing social media pathways affecting teens' well-being
Stewart, Kristin; Brodowsky, Glen H.; Sciglimpaglia, Donald - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 170-187
Persistent link: https://www.econbiz.de/10014511539
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If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714
Persistent link: https://www.econbiz.de/10014414324