Narrow search
Showing 1 - 10 of 4,843
Cover Image
A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon Generation Y
Hirst, Alan; Ashwin, Marie; Bednall, David; İçöz, Orhan - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10003946208
Cover Image
Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy; Güngör, Ayşegül Sağkaya - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 77-102). 2016
Persistent link: https://www.econbiz.de/10011430592
Cover Image
Social media and hospital brands : a field study in Turkey
Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
Cover Image
Electronic word-of-mouth : factors affecting consumer review writing behavior on electronic platforms
Yıldız, Emel; Ayyıldız, Hasan - In: Handbook of research on effective marketing in …, (pp. 227-280). 2014
Persistent link: https://www.econbiz.de/10010403477
Cover Image
Social media utilization of tourists for travel-related purposes
Öz, Mustafa - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 1003-1023
Persistent link: https://www.econbiz.de/10011408181
Cover Image
Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
Cover Image
The determinants of tourist preferences of the Mediterranean region in Turkey
Yilmaz, Emrah Sitki; Aytekin, Mehmet - In: Administrative Sciences : open access journal 8 (2018) 4/81, pp. 1-14
sector of Turkey, have been viewed, and the 25 hotels with the highest number of comments on the TripAdvisor site were …
Persistent link: https://www.econbiz.de/10012125716
Cover Image
Religious communities and the marketplace : learning and performing consumption in an Islamic network
Kartaş, Mustafa; Sandıkçı, Özlem - In: Marketing theory 13 (2013) 4, pp. 465-484
Persistent link: https://www.econbiz.de/10010233268
Cover Image
Muslims' reluctance to social media campaigns about organ donation : an exploratory study
Nouira, Olfa; Ayari, Salma - In: Journal of Islamic marketing 15 (2024) 7, pp. 1706-1721
Persistent link: https://www.econbiz.de/10015063944
Cover Image
The use of social media in the higher education institutions in Turkey : a case of the higher education institutions in Istanbul
Acılar, Ali - In: Strategic customer relationship management in the age …, (pp. 95-107). 2015
Persistent link: https://www.econbiz.de/10011399195