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Consumer response to virtual CSR experiences

Lee, Yoon-Joo; Zhao, Wen; Chen, Huan - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 102-122

Persistent link: https://www.econbiz.de/10012483556

Journal of Brand Management : year end review 2018

Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499

Persistent link: https://www.econbiz.de/10011962800

Effects of brand community social responsibility : roles of collective self-esteem and altruism

Zhou, Zhimin; Wang, Yucheng; Zheng, Yaqin; Liu, ShiXiong - In: The journal of brand management : an international journal 30 (2023) 4, pp. 347-366

Persistent link: https://www.econbiz.de/10014326928

Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company

Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205

Persistent link: https://www.econbiz.de/10011746024

Small local banks in social media : converting social responsibility into consumer attention and economic outcomes

Kozłowski, Łukasz; Kuchciak, Iwa - In: Journal of business economics and management 22 (2021) 4, pp. 958-987

This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...

Persistent link: https://www.econbiz.de/10013256429

From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy

Ahmad, Naveed; Ahmad, Aqeel; Lewandowska, Anna; Han, Heesup - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 384-413

Persistent link: https://www.econbiz.de/10014511811

Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns

Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434

Persistent link: https://www.econbiz.de/10011413158

Online social networking and socially responsible consumption : X and Y generations' case

Tamošiūnaitė, Rūta; Karlaitė, Dalia - In: International journal of business and emerging markets … 7 (2015) 3, pp. 251-264

Persistent link: https://www.econbiz.de/10011416871

Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism

Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529

Persistent link: https://www.econbiz.de/10012042289

Social CRM analytics : gaining customer insights for designing social CRM strategies

Lal, Prerna - In: Strategic customer relationship management in the age …, (pp. 22-41). 2015

Persistent link: https://www.econbiz.de/10011399116

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