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Digital Art and Non-Fungible-Token : Bubble or Revolution?
Boido, Claudio; Aliano, Mauro - 2022
Recently, the art market has proposed the trading of NFTs. We focus on these research questions: a) does the increase in the value of cryptocurrencies affect the value of NTFs; b) does the interest of public opinion influence the value of NFTs. We apply causality and spill-over analyses to...
Persistent link: https://www.econbiz.de/10013403854
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Digital Art Valuation
Moro Visconti, Roberto - 2022
Digital art uses digital technology as part of the creative process or exhibition presentation. Crypto art is linked to blockchain technology and concerns certified digital artworks. Valuation profiles take their cues from the metrics traditionally used for copyright (royalty monetization or...
Persistent link: https://www.econbiz.de/10013405467
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Reframing art online through collective meaning-making
Linh Dan Nguyen; Preece, Chloe; Vom Lehn, Dirk - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of product & brand management 32 (2023) 8, pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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The dark side of brand-based online communities : the role of culture
Behl, Abhishek; Jain, Kokil - In: Journal of global marketing 36 (2023) 4, pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
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The impact of brand social media marketing on the dynamics of the company's share value
Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32
The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … global companies. The advantages of social media marketing activities of companies for brand promotion in the context of … regression model was developed to determine the quantitative impact of the costs of global brand social media marketing on the …
Persistent link: https://www.econbiz.de/10014371857
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The continuous maturity analysis of Li Ning's brand marketing through Weibo, China
Xiang, Ziqi - In: International journal of electronic business : IJEB 19 (2024) 1, pp. 22-55
Persistent link: https://www.econbiz.de/10015063949
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing
Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024
Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media … platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and … Effect of Brand Virtual Influencers Endorsement on Consumer Purchase Intention -- Chapter 7. Play or attack: Identity in the …
Persistent link: https://www.econbiz.de/10015053252