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The clustering of city images on Instagram : a comparison between projected and perceived images.
Paül i Agustí, Daniel - In: Journal of destination marketing & management 20 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012588629
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Tourism marketing for cities and towns : using social media and branding
Kolb, Bonita M. - 2017 - Second edition.
1. Developing a marketing plan for tourism to cities and towns -- 2. Building community support for tourism development -- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5. Determining marketing strategy using SWOT analysis -- 6....
Persistent link: https://www.econbiz.de/10013181499
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Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
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A touristic tale of four cities on Instagram
Tugores Ques, Juan; Bonilla Quijada, María del Rocío - In: Journal of vacation marketing 29 (2023) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10014246950
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Thanks for the memories : exploring city tourism experiences via social media reviews
Yu, Qionglei; Pickering, Steve; Geng, Ruoqi; Yen, Dorothy A. - In: Tourism management perspectives : TMP 40 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10013209316
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Scoping out urban areas of tourist interest though geolocated social media data : Bucharest as a case study
Nolasco-Cirugeda, Almudena; García-Mayor, Clara; Lupu, … - In: Information technology & tourism 24 (2022) 3, pp. 361-387
Persistent link: https://www.econbiz.de/10013447877
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En; Sun, Runsheng - In: Tourism management : research, policies, practice 75 (2019), pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
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Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo; Fernández, Alejandra C.; Gómez, Mar; … - In: Tourism management : research, policies, practice 58 (2017), pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800